Project Insights

About eCommerce Storefront

Sparkles is a secure eCommerce Jewelry store developed by TechnoMark. This eye-catching jewelry store has all of the necessary features that a reputable jewelry store should have. This well-equipped jewelry store is built using WordPress with WooCommerce as the eCommerce solution. It includes features such as a product listing page, product browsing, secured checkout, payment gateways, and shipping functionality. Once the user selects the jewelry and confirms the purchase, the user’s information will be sent to their admin, who will verify the details before the jewelry is safely shipped to the mentioned address.

Development Technologies

Front End

HTML, Bootstrap, CSS, jQuery

Backend

PHP

Database

MySQL

Platform

WordPress

CMS

WordPress (WooCommerce)

Key Challenges / Problem Statement

01

Taking offline Jewelry business online was the core business challenge that was required to be solved.

02

Getting real-time customer data and keeping the data accurate was another challenge to accomplish.

03

Security is a crucial aspect of an ecommerce website, as it deals with financial transactions. Data encryption and other security measures to protect user data.

Problem statement

  • Initially, when the client contacted us, they only had an offline jewelry store, and we helped them launch an online eCommerce store.
  • Many customers wanted to order online due to the lack of online jewelry stores, but the client couldn't sell online.
  • The client wanted to open new sales channels for the business but was unsure how to successfully develop and launch it on the internet.

Solution Provided by TechnoMark

  • Developed a user-friendly and feature-rich eCommerce store by integrating necessary eCommerce website features.
  • The store includes variable product management; this feature is useful when you sell the products with multiple variables, like T-shirts. You can manage different T-shirt sizes and manage the stock accordingly.
  • Dynamic pricing is another feature included in the store. As the prices of the products will change, the store will automatically change the price without having to manually add the new price every time.
  • The entire eCommerce store is SEO-friendly and works seamlessly even with high traffic. The store is well optimized with images and follows all the performance and SEO guidelines.

The Technical Challenges

  • Creating a seamless UI/UX was challenging, as developers spent the majority of the time figuring out the navigation and researching a suitable eCommerce store.
  • Integrating the cart, checkout, user dashboard, and shop was challenging. However, our team performed intensive research and added each feature successfully.
  • Adding variable product integration was another element that was extremely complex to add. As we had to understand the products, pricing and configure the entire setting accordingly.

Designs and Conceptualization

  • The important element to notice while designing an eCommerce website is popups and avoiding visual clutter. As there will be multiple buttons, it is necessary to keep it clean and organized.
  • Wishlist, add to cart, and buy now are essential buttons to add to the product. Therefore, the products and buttons should not look cluttered.
  • We have added professionally photographed jewelry photos. Rather than say too much about jewelry, we displayed nice jewelry photos with appropriate colors and styles that look really appealing, and users might want to buy it at first glance. Because that is the ultimate goal, right?

Strengths of the Application

  • Shop with different categories
  • Card & Checkout module
  • Payment gateway integration
  • Custom shipping rules
  • Variable products (color, size, etc.)
  • Coupons & offers
  • Custom header with ad space
  • Easy to use backend and create products with ease

Working with Technomark Solutions was a lot of fun. They have an incredibly competent crew, and they were quite patient with us. For initiatives involving mobile apps, I'd heartily suggest them.

George S. Jones
Manager- Sweden

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