Project Insights

About PABS

We’re a result-driven Blended Shore Outsourced Accounting Firm that caters to small businesses across multiple industries. We bring an impactful change at the intersection of people, processes & technology. For the last 14 years, we have been the leaders in outsourced accounting, tax and audit services to small & medium-sized businesses. Our tailored accounting services help in improving business operations & in driving better profits. High-end accuracy is a trait that runs in the DNA of our 850+ Skilled Accountants. Our qualified team is always up to date with the current accounting practices for improving the profitability of your business. We are a global outsourced accounting company with accurate & premium quality Accounting, Finance & Bookkeeping.

Development Technologies

Front End

HTML, Bootstrap, CSS, jQuery









Key Challenges / Problem Statement


ACF Pro (Advanced Custom Fields Pro) allows you to create custom fields and meta boxes in WordPress. The challenge lies in properly integrating ACF Pro with the theme and ensuring the data is displayed correctly on the frontend.


Integrating Gotowebinar with WordPress requires utilizing their API or available plugins. It may involve challenges such as authenticating with the API, managing webinar registrations, and displaying webinar details on the website.


Integrating Calendly, a scheduling tool, with WordPress involves embedding Calendly forms or widgets on the website.

Solution Provided by TechnoMark

  • The development team would work closely with the design team to understand the design specifications and ensure accurate implementation.
  • Using ACF’s template tags or custom coding, they would display the field values in the required locations on the website.
  • The development team would explore available Gotowebinar integration options, such as official plugins or third-party solutions.
  • Similar to Gotowebinar, the development team would explore Calendly integration options, including plugins or custom integration using Calendly’s API.
  • To integrate Salesforce with WordPress, We would utilize Salesforce’s APIs or available plugins. This would involve mapping data fields, synchronizing data between systems.
  • The development team would design and implement lead generation forms using form builder plugins like Contact Form 7.

The Technical Challenges

  • Integrating multiple third-party services like Gotowebinar, Calendly, and Pardot can be challenging. Each integration may require understanding and working with their APIs, authentication mechanisms, and data exchange formats.
  • Ensuring proper synchronization of data between the website and integrated services can be complex. You’ll need to handle scenarios where data may be updated from different sources and ensure consistency across platforms.
  • When integrating with third-party services and collecting user data, security becomes crucial. You must implement proper security measures, such as secure data transmission, secure storage of sensitive information, and protection against common vulnerabilities.

Designs and Conceptualization

  • Establish a strong brand identity for Pathquest and ensure visual consistency throughout the website. Use appropriate colors, typography, and graphical elements that align with the brand guidelines. Consistency in design elements fosters a cohesive and professional look and feel.
  • Ensure the website is responsive and mobile-friendly. Design the website to adapt and provide an optimal user experience across various devices and screen sizes. Test the website on different devices to ensure responsiveness and make necessary adjustments.
  • Design an intuitive and easy-to-use navigation system that allows users to quickly find the information they need. Use clear and descriptive labels, logical grouping of menu items, and consider incorporating a search functionality for enhanced usability.


Strengths of the Application

  • pixel perfect design
  • Gotowebinar integration
  • Calendly integration
  • Salesforce integration
  • Lead generation forms

Sunil and his team were a huge help in getting us some very last-minute, high-level development changes done in time for a large presentation we had. Great communication and excellent turnaround time.

Marcus Dedina

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What Our Clients Say About Us

We're passionate about what we do. Know it from our precious clients!

A great pool of full-time resources on hire for any IT software / APP development projects or for IT consulting requirements with great flexibility of working on customized delivery and cost parameters. Passionate professionals, excellent turnaround time and agility are well appreciated. Highly recommend them for any full-time or project basis resource assignments.

Marcus Dedina
CEO, The Kila Group
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