Effective Marketing Strategies to Boost your Shopify Store
So, you have got your Shopify store all set up with attractive UI/UX designs and secure payment methods, but it’s not getting the attention you hoped for. Well, you’re definitely not alone in this struggle. In fact, many new Shopify businesses find it challenging to stand out and survive in the vast, saturated marketplace. One of the most common issues faced by store owners is the struggle to drive traffic and convert visitors into customers. This can be frustrating, especially when you’ve invested time and resources into building your online presence.
Why Boosting your Online Store is Important?
First things first, let’s talk about why it’s important for your Shopify website to get noticed by the right audience. When your Shopify website reaches the right people and drives more traffic, it means more potential customers are checking out your products. It’s like having a sports equipment store in a busy street with lots of athletes living nearby– the more potential customers passing by, the more likely someone will pop in and buy something.
So, in other words, getting your website noticed by the right audience is the key to boosting your sales. Your product and content can be excellent but if it’s not seen by the right audience, it’s kind of a waste of time and resources. That’s why effective marketing is so important – it helps you get your store in front of the people who are most likely to buy from you.
Top Strategies to Boost your Shopify Sales
So, let’s check out some of the top tried and proven strategies that all the Shopify experts use. These best practices are a great way to make your online store grow:
1. Search Engine Optimization (SEO)
Let’s start with the basic yet one of the most important and powerful techniques- Search Engine Optimization. Optimizing your Shopify store for search engines like Google can drastically improve your visibility and attract organic traffic. To enhance your SEO, focus on relevant and targeted keywords in your product descriptions, titles, and meta tags rather than general and automated content.
By aligning your content with what potential customers are searching for, you increase the likelihood of your store appearing in search results. According to Wolfgang Digital, a total of 35% of a business’s website traffic comes from search engine results pages, which reflects the significance of SEO in driving online success.
2. Product Reviews
Product reviews are another great way that can significantly impact your store’s credibility and reputation. In simple terms, you need to adapt methods that will encourage your customers to leave reviews after making a purchase. This essentially helps in building trust with future and potential buyers.
Research indicates that about 46% of customers trust online product reviews as much as recommendations from someone close including family members and friends. The data points to clear evidence– positive reviews serve as social proof to reassure hesitant buyers and influence their purchasing decisions.
Discount Popups
This is another excellent technique that can really affect your sales. Implementing discount popups into your website can effectively, and if done right, immediately capture visitors’ attention, which will in turn boost conversion rates.
The process is simple– when a customer is about to leave your Shopify store, you can show them a popup that offers a discount on their next purchase. This can help and influence them to complete their transaction. An experiment by Charlotte Bio showed that a discount popup helped them generate 17% of monthly sales in just six hours.
Further, with an average conversion rate of about 3.1%, and the potential for even higher rates with strategic timing and compelling offers, discount popups can be a valuable tool in increasing sales.
Inbound Marketing
The idea behind inbound marketing is to attract and engage customers through valuable content rather than intrusive advertisements. This strategy includes blog posts, how-to guides, and engaging social media content. If you don’t trust a technique until you see the numbers, you’ll be glad to know that inbound marketing generates over three times as many leads as outbound marketing tactics.
Not only is inbound Shopify marketing effective, but it’s also budget-friendly, costing less than the traditional outbound methods. When you provide your customers with content that they can relate to, you can expect it to drive better engagement and build meaningful connections.
SMS Marketing
SMS marketing offers a direct and effective way to engage with your customers and drive up your sales. This method has open rates as high as 98% and provides much better reach as compared to over-saturated email marketing.
So, next time you want to announce a flash sale or send personalized product recommendations, SMS marketing will be a better choice as it helps you connect closely with your audience. The base idea is that the immediacy and intimacy of text messaging help in timely delivery and promotions as well as updates that ultimately drive conversions and boost sales.
Best Practices as a Shopify Store Owner
As a Shopify store owner, there are several best practices you can implement to enhance customer engagement. Let’s explore some fun and effective techniques that must be kept in mind:
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Abandoned Cart Campaigns
You can utilize email and SMS reminders to gently remind customers who leave products behind without checking out. To add a little bit of extra touch, you can send personalized messages that remind customers of the items they left behind and offer incentives like discounts or free shipping to encourage them to complete their purchases. It’s equally important to monitor the effectiveness of your abandoned cart campaigns and tweak your messaging and offers based on customer responses and behavior.
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Good Customer Service
This practice may be more effective than you think. Exceptional customer service can set your Shopify store apart from the competition. Customers love being heard, so take the time to listen to your customers’ concerns and address them effectively. Whether it’s resolving an issue with an order or providing product recommendations, go the extra mile to ensure your customers feel valued and supported. Remember, happy customers are more likely to become repeat buyers and brand advocates.
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Coupon Strategies
Coupons are another powerful tool for driving sales and rewarding customer loyalty. You can offer regular coupons with expiration dates to create a sense of urgency and encourage customers to take action. Some of the most popular methods include percentage discounts, free shipping, or the buy-one-get-one offer. Make sure to highlight these offers properly in your newsletters, websites, and social media posts.
Customize your Shopify Website with TechnoMark Solutions
If you really want to take your website sales to the next level, providing your customers with a unique and decluttered website is the great way to go. Shopify stores come with pre-existing templates that most of the merchants use. And while you can certainly create a basic and functional website with them, did you know that you can also customize and enhance these templates by changing the template code? For that, you need a skilled developer.
TechnoMark Solutions provides some of the best Shopify developers in the market, with excellent front-end and database skills to help you bring your custom vision to reality. So, add liquid flows, sub-organize your sections the way you want, and give your users something unique. Hire a Shopify developer that meets all your criteria from TechnoMark Solutions.
