Websites are an essential component of a company’s branding strategy. It not only represents your core beliefs, but it is also one of the first facets of your company that a prospective customer can interact with. If your site is more than two years old, poorly built, or simply does not work for your business, now is the time to update it.

Biting the bullet and starting from scratch with a clean slate – that is, fully rebuilding your website from the ground up – is often the safest way to do this.

Spend time speaking with a web agency, as often all that’s needed is a refocus on what your business is all about, what you provide, and how you can deliver your goods and services to new and returning visitors.

To begin, what makes a website old or bad?

Date of Birth:

Due to rapidly changing web trends and how visitors now interact with websites, you could benefit from a redesign if your website is more than two or three years old.

Loading issues:

graphics that don’t appear correctly, missing links, and the website’s overall speed are all examples of performance issues.

Bounce rate:

If your bounce rate is high, you know your website is failing. If the platform fails to engage visitors enough to entice even a second-page view, bounces should be considered a negative statistic.


If you have a lot of broken functions and 404 errors on a lot of your sites, you know your site is failing. This data can be found in your Google Analytics account.

There are few to no-repeat customers:

Focus on returning users who return to the site on a regular basis to determine site success; this demonstrates that you are delivering interactive and engaging content. Don’t just concentrate on newcomers.

Off Brand:

Determine whether or not the original website had a solid branding plan in place when it was created. What has happened since then? Is the web up to date with the most recent marketing materials? Marketing materials will benefit from a site redesign, and vice versa.


Do you have an easily updatable website? If you have access to those changes?

For you, usability means: Is the content management system Drupal, WordPress, Joomla, Silver Stripe, or any other? Is this the best forum for your business? Get some recommendations for the CMS that will fit best for you.

Customer-friendly usability:

Perform a web audit, thinking about what the clients are searching for and then attempting to locate it. Request that someone who is unfamiliar with the platform complete any tasks and provide input. Is the framework you’re using up to date, or have there been any newer versions launched that you’ve overlooked? It’s possible that you’ve missed out on critical security updates.


Does your website appear to be different or broken in different browsers, such as Firefox, Safari, or Internet Explorer, and does it appear to be consistent? What place does it have on Google? Do you have a sufficient number of visitors? Has the platform been correctly optimized to rank with the keywords that your business uses?


How many visitors are you getting? How many people are converting? Conversions can be significantly improved with a restructured, more visually pleasing site.


Is your website performing to its full potential? What elements would you need on your site? Will you have a blog, a video, or a gallery? If you haven’t updated in a while, there might be newer technologies available, or maybe something you hadn’t considered before. Speaking with a professional about your company’s goals and the solutions available could lead to something incredible!

Wrapping Up

Your website must generate a sufficient return on investment and engage people not only with your company name, but also with what you stand for and what you can bring your target market. The World Wide Web can provide tremendous value to companies, and it should not be overlooked or let down by an out-of-date, underperforming website. Continue to add to, analyze, and improve your website to reap the benefits! The advantages should not be overlooked, whether you’re starting from scratch or revamping an existing site.

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